Silverware, who cares?... FSG don't.

Ian Ayre:

"The Carling Cup and the FA Cup don't generate the revenue and the success that is needed to keep investing," Ayre said. "If you want to be successful, you have got to keep investing. People don't want to hear that football is a business. They don't. They want to see us put lots and lots of money into the football team and win lots of trophies and games. But you have got to have both. You have got to have continued progress in the league. If you don't do well in the league and you don't get into the Champions League, you are writing cheques from your own pocket, aren't you? That is not a sustainable way, going forward."

He did not dispel the idea of Dalglish's successor losing his job if he failed to deliver the owners' targets. "It will be about a set of measurements that are expected to be achieved. I'm sure if they are not, we would make a change – wouldn't you?"

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So in another words, trophies don't matter.

The be all and end all is CL qualification, nothing else matters.

The new owners won't invest much because we don't have the CL, but are perfectly willing to sack any man who doesn't deliver it.

Anyone else find this hideously depressing?