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New deal bigger than Spurs+Chelsea combined

The £30 million a year deal is even bigger than Barcelona's Qatar Foundation deal (unless some info around the deal havent been made public as yet) Below is the top ten deals table before the Arsenal one was announced. The question is WILL IT BE SPENT TO LINE UP THE POCKETS OF THE BOARD AND SHAREHOLDERS OR ON PLAYERS?

1. Barcelona - £25m-a-year (Qatar Foundation)

2. Bayern Munich - £23.6m-a-year (Deutche Telekom)

3. Manchester United - £20m-a-year (Aon)

3. Liverpool - £20m-a-year (Standard Chartered)

3. Manchester City - £20m-a-year (Etihad Airways)

3. Sunderland - £20m-a-year (Invest in Africa)

7. Real Madrid - £16.8m-a-year (Bwin)

8. Chelsea - £13.8m-a-year (Samsung)

9. Tottenham Hotspur - £10m-a-year (Autonomy & Investec)

9. AC Milan - £10m-a-year (Emirates)

9. Newcastle United - £10m-a-year (Virgin Money)

posted on 23/11/12

Our deal sucks, guessing we'll sign a 100million a year shirt deal with some russian firm after the samsung one though

posted on 23/11/12

This should make the tickets cheaper.

Just waiting for the announcement,it could be sometime.

posted on 23/11/12

Gazidis: I didn't say prices would come down. We've been responsible, two increases which have been inflationary. Just once since I arrived.

He said this at the press conference today

posted on 23/11/12

@Magic: The Manchester United deal starts starts 2014 what they have right now is as above.

Manchester City deal is just a conduit of covering debts, overspends on players and losses, so it isnt exactly a 'real deal' no wonder Platini said ' money involved is out of proportion with the scale of the deal' and now the fair play chair Jean-Luc Dehaene is scrutinizing it

posted on 23/11/12

Our Emirates deal doesn't start till 2014 either though, so its only fair to compare like with like.

Although Chevrolet are actually paying Man U £11m for 2013 as well, even though the deal doesn't start until 2014. Its an amazing deal.

The Etihad deal is very dodgy, but I doubt anyone will do anything about it

posted on 23/11/12

Also, do you know the story behind Sunderlands shirt deal? Seems even more dodgy to me for a club that has zero global appeal. They dont even play in Europe, how can they be worth more than Madrid?

comment by Spurtle (U1608)

posted on 23/11/12

Where did you get the figure of 30 million? I've just read the gossip on the BBC website and it says 22 million?

posted on 23/11/12

The deal really isn't very good when you think it involves the Stadium Naming Rights as well.

It's essentially 30m per season for Kit & Stadium rights. The Kit alone is worth 20+, so that's under 10m a season for the Stadium.

Disappointed by this.

posted on 23/11/12

Bayern get around 6million euros a season for the Allianz Arena. Arsenals is still one of the highest, if not the highest, stadium naming deals.

posted on 23/11/12

Also, Arsenals new Chief Commercial Officer said recently that because the ground has become know as 'the Emirates' now, the value to other companies is minimal, so its very doubtful that anyone else would be willing to take over the naming rights, and thus the value has gone down.

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