It all makes sense now

Blue Inc has its origin in a company founded by Abraham Levy which began trading as A. Levy & Sons, a hat shop in Stratford, east London.

The company traded via a number of brands, chiefly as Mr Byrite, a chain of discount stores selling menswear. The company expanded rapidly in the 1980s, and was then run by the three children of Barry Levy – Jonathan, Robert and Daniel (the last later became known as the chairman of Tottenham Hotspur).

Blue Inc as a brand first appeared in 1997, aimed at younger men who desire an alternative and low-priced image combined with an eye-catching street look. It had a flagship store on London's Oxford Street, while the main UK chain is based in principally-located town and city centres, and major shopping centres. Traditionally a menswear retailer, Blue Inc now also offers womenswear, boyswear and girlswear ranges within selected stores.

In March 2011, Blue Inc expanded with the purchase of 47 stores from collapsed rival The Officers Club, retaining them under the Officers Club brand name.

In 2012 the business went on to purchase 20 stores from the administrators of the boyswear and menswear retailer D2, expanding the Blue Inc business to over 200 stores across the country. All D2 stores were rebranded Blue Inc later that year.

In 2013 following the failure of the Republic fashion chain, five stores were acquired from landlords and this was used as a catalyst to increase Blue Inc's womenswear offering, which for a time, had used the Pink Inc name.

In January 2016 Blue Inc called in the administrators on behalf of A.Levy and Sons (their then parent company) who owned the store leases for Blue Inc and Officers Club. Immediately afterwards, a store closure process ensued resulting in a number of closures across both trading brand names, many however remain open.

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I remember Blue Inc & Mr Byrite from my college days.

Blue Inc was ok but Mr Byrite was absolute rubbish.

The bit that stuck out for me:

"aimed at younger men who desire an alternative and low-priced image combined with an eye-catching street look"

So basically trying to look like a baller but on a budget.

I swear this is what Daniels MO has been with Spurs since the start.

He needs to change this mentality and think like M&S at the least!!??





*Source from Wikipedia