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Red Bull join

Red Bull have purchased a stake in Leeds United and will feature on the kits aswell as being an official drinks partner. Massive deal considering the status of redbull nowadays and that they've not made an entry into English football yet. As an avid Red Bull fan and drinker, pretty chuffed with the news for the club.

posted on 1/6/24

comment by Jonty (U4614)
posted 1 hour, 14 minutes ago
comment by salonika73 (U4688)
posted 8 hours, 45 minutes ago
comment by Jonty (U4614)
posted 4 hours, 7 minutes ago
comment by salonika73 (U4688)
posted 3 hours, 39 minutes ago
LUFC Trust spoke separately with 49ers. Here’s the questions they put to them, and answers.

At the end are 3 questions they didn’t get firm answers to. The last is interesting… Red Bull’s minority interest is a ‘significant’ minority… one might interpret this is as meaning anything upto 49% !
………….

They re-iterated that the 49ers Enterprises will maintain complete control, and Red Bull is committed to the 49ers’ continued leadership of the club
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hmm...not really said a lot I'm afraid, might help if the 49ers vision for our future was clearer rather just saying they align with 49ers vision.

I refer back to comment I made earlier, multiple owner scenarios NEVER work out well for us.

The question that hasn't been asked is:

Why only buy a stake? Why not buy outright?
----------------------------------------------------------------------

Well, they can only buy what’s for sale, for a start so that answers that question, but really, why ask that question at all?

Why not ask instead why have a significant number of very wealthy people been convinced, by the 49er Enterprises organisation, to give their money to the 49ers to spend on Leeds United?

The ONLY answer is to make more money.

NONE of them are charitable souls who just want the best for us jolly good Leeds United fan chappies.

Then RB come along. So RB are either, just like the others…. seeing a buck to be made over time…. or they got this ‘other’ plan. …. long term stealth to take over the ‘being’ that is Leeds United …and turn it into something different…. effectively an extension of themselves.

Now, if you’re one of those other investors, maybe you also have now got some questions of the 49ers about RB??

“hang on, I gave you $5m which I thought was for 5% of the value of Leeds which is expected to grow. Now, you’ve got these RB guys planning a coup for potentially other, selfish reasons. What’s going on here?

“Or, If you’ve now been given $20m by RB, do I now own less than 5%? You’ve just shafted me !”

“Or, hang on, we bought into Leeds cos of x, y & z reasons ($ related mainly) … where does RB sit with all this cos I didn’t sign up for this bolleaux that they normally get up to with clubs they get involved with”


We don’t know the answers to any of this…. nor will we ever, I suspect. But, of course the 49ers will have had to ensure that all their other minority stakeholders were comfortable with RBs involvement.

This isn’t like doing a Leipzig or Salzburg… low level teams with little financial clout. This is getting involved with a billion $ mega outfit in the 49ers which RB can’t just roll over…. Godzilla v King Kong comes to mind!

So there something in my waters that makes me think that RB simply can’t play their normal game…

Having said all that…. we are ALWAYS gonna be susceptible to a wrong ‘un. The money in football is so huge now that it’s potentially only the ‘iffy’ ones who can play in the pit. And it ALWAYS the sellers choice of who they sell to. So maybe in the future things might move nearer to RB?
Or perhaps something MUCH worse.
The Glazers anyone??
The Saudis anyone??
777 anyone??

Maybe right now we wait and watch for a couple of years or so and see where this goes. I for one won’t be losing sleep over something we’ve absolutely no control over, and meanwhile, maybe we’ll be enjoying a few wins next year??


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It doesn't answer the question I'm afraid.

Why would you only want to buy part of a club?

Was it owners not wanting to sell, was it you not having the money, was it because you're about to buy another club in England etc etc

Until you know this you dont really know what either 49ers or red bulls plans and motives are.

----------------------------------------------------------------------
Correct. That’s the point. Not one of us knows what any of the parties true plans and motives are… .RB’s, 49ers, Will Farrell et Al. Or how those plans might change over time.

So everyone’s got a choice… worry or moan about something negative that might not happen (ie. waste your life), and can’t do much about even if it does happen, or wait and see what transpires. 🤷‍♂️

Oh, and there seems to be a whole lot of wealthy people who have bought ‘part’ of a club. No sure they or their advisors are all stupid so there probably are good reasons.

posted on 1/6/24

For me, all the pivotal questions have been answered to my satisfaction and I feel are enough at this present time to alay supporters concerns and give tremendous optimism about the club's future and Red Bull's association with Leeds United

You can either take these answers at face value and be content for the time being with that and believe it is for the betterment of Leeds United progressing in a positive manner or you can be suspicious and untrusting of the owners motives and major new investment and see it all as a joyless, bleak and negative thing, a disaster waiting to happen.

There are no guarantees but I know which attitude and mindset I and most rational and fair minded Leeds fans prefer to go with and at least for today and for the forceeable future I and many others have hope in their heart and that makes you feel good, look good and attracts good vibes.

posted on 1/6/24

Why are the 49er's selling part of their club.
Can they not handle it themselves?

comment by Jonty (U4614)

posted on 1/6/24

comment by montleeds (U18330)
posted 2 hours, 48 minutes ago
Why are the 49er's selling part of their club.
Can they not handle it themselves?
----------------------------------------------------------------------
exactly, if as wealthy as they make out, why have multitude of investors and then sell part off it?

Only time people do that is when they dont really have the funds to do it themselves.

Without an answer to that, we have a right to be concerned.

comment by Stoopo (U4707)

posted on 1/6/24

comment by Jonty (U4614)
posted 1 day, 7 hours ago
“ Under the new rules, if a club wishes to make a material change to its club crest, or change its recognised home shirt colours, it must undertake a thorough and extensive consultation process with supporters.”

Like the club said they did with the abortive AR salute effort then.
----------------------------------------------------------------------
Not sure but I think the rules came into play after that abortive attempt to change the badge. I could be wrong though.

posted on 1/6/24

For me, it’s the ‘Pavlov’s Dog’ syndrome.

Being a fan of a certain age, I’ve been let down by so many of our past owners (last 20-odd years) who have (how to put it politely) so often been economical with the truth.

I’m not proud to admit that my visceral reaction now to any news regarding our owners is to be very sceptical until the full facts are known. I accept it’s part of my self-defence mechanism, but it is what it is.

I’ll judge Red Bull, 49ers, Will Ferrell and the other investors by their actions, not by their press releases.

posted on 1/6/24

Interestingly the Red Bull owner has a personal fortune of £26 billion and the Man City owner has a personal fortune of £19 billion and The San Francisco 49ers owner is estimated to be worth £5 billion.

Now that doesn't always translate to spending power of each particular football club they are associated with but it usually means the wealthier your owner the more successful your football team tends to be.

To answer the question of why The 49ers worth £5
billion would want Red Bull worth £26 billion to come on board initially with a £200 million investment over 3 years I think is a precursor to the 49ers maybe in 3 to 5 years handing over the majority or full ownership to Red Bull and as well as all the other investors, walking away with pretty handsome profits.

The 49ers in my opinion are like the majority of club owners in football today barring the top 6 very rich EPL clubs, limited to what they are able to spend and that's why I think they've searched for a mega rich investor like Red Bull to help them first now get Leeds promoted after painfully missing out this season and as a consequence the parachute payments decrease significantly and the messy loan situation is still an ugly albetros around the club's neck that probably the 49ers enterprises would struggle to deal with themselves in a way that would give us a strong team for next season.

With Red Bull on board the issues that need urgently addressing are easily dealt with and I think we can look forward to a bright future where with the clout of Red Bull in the background for now, it won't be too long before Leeds United gets established in the Premier League and that's why I'll be very surprised if the 49ers don't pass the reigns onto Red Bull to hopefully lead us to bigger and better things.

That's my take on events and it doesn't concern me that
this whole investment from Red Bull is probably a strong indication that The 49ers enterprises without it probably would struggle to finance
us sufficiently to be almost certain of promotion because with Red Bull on board they and we have a very rich relative to help us out this season and that means we should be able to mount a very good promotion campaign and that's all I'm bothered about atm.

comment by Mattyp (U8926)

posted on 1/6/24

comment by Stoopo (U4707)
posted 1 hour, 3 minutes ago
comment by Jonty (U4614)
posted 1 day, 7 hours ago
“ Under the new rules, if a club wishes to make a material change to its club crest, or change its recognised home shirt colours, it must undertake a thorough and extensive consultation process with supporters.”

Like the club said they did with the abortive AR salute effort then.
----------------------------------------------------------------------
Not sure but I think the rules came into play after that abortive attempt to change the badge. I could be wrong though.
----------------------------------------------------------------------
New rules came into play in 22, the badge fiasco was 18

posted on 5/6/24

comment by Macca & The Metal Hips: fka Wheelchair Dave (U8194)
posted 3 days, 14 hours ago
Interestingly the Red Bull owner has a personal fortune of £26 billion and the Man City owner has a personal fortune of £19 billion and The San Francisco 49ers owner is estimated to be worth £5 billion.

Now that doesn't always translate to spending power of each particular football club they are associated with but it usually means the wealthier your owner the more successful your football team tends to be.

To answer the question of why The 49ers worth £5
billion would want Red Bull worth £26 billion to come on board initially with a £200 million investment over 3 years I think is a precursor to the 49ers maybe in 3 to 5 years handing over the majority or full ownership to Red Bull and as well as all the other investors, walking away with pretty handsome profits.

The 49ers in my opinion are like the majority of club owners in football today barring the top 6 very rich EPL clubs, limited to what they are able to spend and that's why I think they've searched for a mega rich investor like Red Bull to help them first now get Leeds promoted after painfully missing out this season and as a consequence the parachute payments decrease significantly and the messy loan situation is still an ugly albetros around the club's neck that probably the 49ers enterprises would struggle to deal with themselves in a way that would give us a strong team for next season.

With Red Bull on board the issues that need urgently addressing are easily dealt with and I think we can look forward to a bright future where with the clout of Red Bull in the background for now, it won't be too long before Leeds United gets established in the Premier League and that's why I'll be very surprised if the 49ers don't pass the reigns onto Red Bull to hopefully lead us to bigger and better things.

That's my take on events and it doesn't concern me that
this whole investment from Red Bull is probably a strong indication that The 49ers enterprises without it probably would struggle to finance
us sufficiently to be almost certain of promotion because with Red Bull on board they and we have a very rich relative to help us out this season and that means we should be able to mount a very good promotion campaign and that's all I'm bothered about atm.
----------------------------------------------------------------------
i think 49'ers have done an awesome side swipe. red bull have been in the game for awhile now and are comfortable in this arena. rb have been sniffing around for a few years, they see the potential in us. we are probably 1 of the greatest 1 team cities in the whole world, history / romantics and all. no matter how much cash they have there are rules to abide by, saying that rb / 49'ers & leeds united all have a huge pulling power in their respective areas / countries etc..... sit back chill don't worry we are in good hands

posted on 6/6/24

I just listening to this podcast by Kieran Maguire, well respected football finance expert. He talks about Leeds/Red Bull and our P&S situation at 22’20 secs.

Worth a listen.

He is quite relaxed and doesn’t think we’ve much to worry about, but interestingly mentions there may be parallels with the Man City case coming up re club investors also providing sponsorship. ie. as investors in the club, are they paying ‘fair value’ for their shirt sponsorship. An interesting question when you hear it’s purportedly an all-time highest EFL deal !?

https://x.com/kieranmaguire/status/1798588529771176124?s=46

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