TriRock Series Coming To Texas

“This partnership will certainly elevate the national profile for what is already known as one of the best triathlons in the state of Texas," said race director and co-founder of the event Dan Carroll, who will continue his role as an operating partner with High Five Events. “Austin has long been the hub of triathlon in Texas, as well as one of the triathlon hotspots in the country. With its scenic downtown course under the back drop of the Austin skyline, this is a perfect end of summer event to highlight a Labor Day Weekend get-a-
way."


“We look forward to bringing the Land Rover
TriRock Series to the great state of Texas and the
city of Austin, which is certainly a popular market
for the sport of triathlon," said Scott Dickey,
President of CGI.


“Our team couldn’t be more excited to partner with High Five Events and Jack & Adams Bicycles to grow the event as one of the premier triathlons in the nation."


Austin’s musical multisport mash-up features both
Olympic and Sprint Distance triathlons, as well as a
relay. Recently named on Outside Magazine’s list of The 15 Best Big City Races in America, the event
starts on Auditorium Shores at LadyBird Lake and
will include live bands along the swim, bike and run courses, followed by a post-race party and
concert.


“Austin is well-known for its music scene and this
triathlon has long featured entertainment along
the course, so it’s a perfect match with the fun and entertaining atmosphere the TriRock events are branded for," said Jack Murray, co-founder of the event and owner of Jack & Adam’s Bicycles. “We are excited to work with Competitor Group and their commitment to a great participant
experience."


Created by the organizers of the Rock ‘n’ Roll
Marathon Series, the TriRock Series launched in San Diego on September 12, 2010 to a sold-out field of 1,200 triathletes. The unique format features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. The series expanded to four markets in 2011, adding events in Annapolis, Seattle and New York. With 2,000 entrants, TriRock San Diego became the largest triathlon in the City of San Diego in its second year.


Each event features a consumer expo prior to and
during the event, with unique divisions, including
Military, Athena & Clydesdale and a Beach Cruiser
competition in San Diego. All participants will
receive a finisher’s medal, technical t-shirt, red
carpet finish, post-race breakfast and access to the post-race concert and beer garden. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.


2012 Land Rover TriRock Triathlon Series
Schedule


Land Rover TriRock Annapolis May 12, 2012
Land Rover TriRock New York June 3, 2012
Land Rover TriRock Seattle July 15, 2012
Land Rover TriRock Austin Sept. 3, 2012
Land Rover TriRock San Diego Sept. 9, 2012


Well...

That's my attempt at starting some debate, general activity on the Triathlon board.


Discuss...





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