It gives us a nice cash injection for wenger and the board

exactly.

4th place = Last 16, a lucky draw QF.

Oh and cash for wenger and some rubbish on loan.

Lets not forget we lose out on easier comps like the FA Cup for a CL tie.

For a lot of fans: it gives us North London bragging rights (as it's usually at the expense of Spurs) which is enough to sedate the sheep.

For management: It gives Wenger a hard-on.

For the board: It gives them a bigger hard-on.

I think Wenger is on a profit share scheme.
Qualify for CL = ££££££
Sell best players for large profit = ££££££
Buy cheap players = profit = £££££

Yeah every time we get fourth nothing ever changes so what is the point really? Its just the same old recurring crap every season.

first off, at the very least you'd take getting 4th and getting knocked out last 16 every time, cos the other options are not so good....
you spoken to a Liverpool fan recently....
all they thave o look forward too is some, Envelopes that Brendan is gonna open at the end of the season..