The Aston Villa comparisons of Kash are laughable really.

Our revenue is double that of Villa.

If we cut our wage bill to reasonable levels we will have a hefty surplus in future for transfer activity.

Our wages were bloated, out of control, they will be better now most of the deadwood players have been moved on.

Then we will see greater transfer surplus available.

Our wages were bloated, out of control

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Totally agree.

How is it laughable? Villa were at the fringes of top 4 under Martin O'Neil but after two 6th place finish Lerner got cold feet and realised that he can't compete with the big boys so sold all the best players and high earners and started to target young players who like Benteke could prosper.

We tried the same spent a little initially (although £50m came from Torres). It didn't happen overnight so now FSG have gone down the cost cutting route. Removing various high earners and buying players that are young who could prosper without having to buy the top top quality. Our target market is young players and players from relegation threatened sides and lower midtable.

Revenue does not mean much when the owner prefer to have a sustainable club without taking risks for the bigger prize.

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Lerner pulled the plug because Villa's wage bill was out of control to their revenue.

It's entirely relevant.

FSG didn't try any tactic. They knew they wouldn't be trusted early doors because of the way H&G were and being the same nationality.

The easiest way to earn trust (because of stupid people who only look at transfer spend), was to spend money early.

I imagine they factored this into the purchase before it was even made.

Of course they expected more return because we spent the money badly.

Spending the money badly didn't change their philosophy though. The philosophy was always the same. Sort the clubs finances out and then build.

They are well on the way to sorting the finances out.

In time we will see the building.

Unfortunately stupid people have no patience.

rather trust the manager and his staff to find the right players at the right price

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I don't think we have any choice in the matter. Just imagine if FSG had spent a bit more and were in the CL, well old Mkhitaryan would probably be with us now. But they didn't so he's not.

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R1 your last comment is nothing more than waffle.

Good retort, really challenged the issues there

posted 4 minutes ago
I don't think we have any choice in the matter.
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So why moan about it?


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Because that was not what the owners promised when they arrived. Now they have restricted the money spent we are stuck in a rut for good. The owners bought Liverpool not Hartlepool.

Because that was not what the owners promised when they arrived. Now they have restricted the money spent we are stuck in a rut for good. The owners bought Liverpool not Hartlepool.

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What promise?

I have never seen a quote from any of the ownership promising anything, that would in turn lead me to flog the same dead horse for 3 years.

Show me what they promised.

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172 million?

Liverpool is good for the FSG business model. It makes them money without having to put any in themselves. They could make more if we were in the CL but with that too much risk is attached at they can't compete with the big 3 and 1 place for 4 teams is too much of a gamble.

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How are FSG making money?

The club are losing money every year.

Because that was not what the owners promised when they arrived. Now they have restricted the money spent we are stuck in a rut for good. The owners bought Liverpool not Hartlepool.
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Stuck in a rut for good? Get out of here you Jessie! That is ridiculous even by your own high standards of ridiculousness. You seem to suggest a permanent state of nothingness. I'll tell you what a permanent state of nothingness is, going out of business, like we nearly did. You have no concept of what it takes to build something up from such near catastrophe. If we do the quick fix that you crave so much, we will end up back at square one again, I guarentee it. But deep down, you probably know this....

Steady Term, you will get filtered for pointing out ARE's rampant flip flopping

It's not deliberate, they just don't have the ambition for it. It carries too much risk with no guarantee so they are keeping it safe having some club across the pond making them money.

It might lower my blood pressure

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Kash. I wish I knew the inside story of FSG with so much certainty as yourself. I mean, the way state everything as cast iron facts, means you must have some insider knowledge, right?

Liverpool football club has doubled in value from the figure they purchased it for. Great business opportunity I say.