Bayern Munich have angered their fans after a media stunt in which they claimed to be unveiling a new striker backfired.
The German club announced on their website that “a spectacular name” would be signing for the club, with the unveiling to follow in the afternoon.
The news generated a huge wave of excitement from fans on social networking sites to see which superstar striker had been brought to the Allianz Arena.
Fans were able to watch the unveiling on the club’s Facebook page, but were disappointed when they tuned in.
Bayern Munich’s general manager Christian Nerlinger was shown in the video unveiling the new player’s identity, only for users to see their own Facebook profile picture.
The users then saw their own name appear on the back of a Bayern Munich number 8 shirt.
“Dear fans, you probably already noticed, that we did not sign a new player,” a statement on Bayern Munich’s Facebook page read. “This app is for our fans to show the importance of you for our club.”
Within half an hour of the announcement the Bayern Munich explanation had attracted well over 3,000 comments, almost universally negative.
“Failed PR campaign, very, very weak,” said one commenter, Tim Wiedmann.
“You stupid idiots! I’ve sacrificed my lunch break for a bad joke,” added Bunyamin Divarci. “Those responsible must feel the consequences.”
Hold on
Harry
Special player
Comment deleted by Site Moderator
TEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEERRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
does anyone think that we will ever find a productive use for bogeys ?
Comment deleted by Site Moderator
TBOK
You going in the near future?
Comment deleted by Site Moderator
comment by J.P.B. (U1059)
posted 2 minutes ago
does anyone think that we will ever find a productive use for bogeys ?
Pick, lick, roll, flick
Let me know wont you
Give you a game of pool and we can double team on the Arcade Machines
Comment deleted by Site Moderator
5h1t im bored.
i am actually sitting here waiting for the new website to come online.
TBOK
Will use your shoulders
You know it Thudd
Those darn barrels always get me!
JPB
Where abouts in the world are you today
JPB they said it would be up by now
JPB
I want to entertain you!
Im in the UK Thudd in my secret hideout.
Probably going to go to Morocco in a couple of days in order to stave off topping myself !
Comment deleted by Site Moderator
See you there TBOK
JPB dont be daft
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posted on 26/1/12
Doovde your my lobster
posted on 26/1/12
Bayern Munich have angered their fans after a media stunt in which they claimed to be unveiling a new striker backfired.
The German club announced on their website that “a spectacular name” would be signing for the club, with the unveiling to follow in the afternoon.
The news generated a huge wave of excitement from fans on social networking sites to see which superstar striker had been brought to the Allianz Arena.
Fans were able to watch the unveiling on the club’s Facebook page, but were disappointed when they tuned in.
Bayern Munich’s general manager Christian Nerlinger was shown in the video unveiling the new player’s identity, only for users to see their own Facebook profile picture.
The users then saw their own name appear on the back of a Bayern Munich number 8 shirt.
“Dear fans, you probably already noticed, that we did not sign a new player,” a statement on Bayern Munich’s Facebook page read. “This app is for our fans to show the importance of you for our club.”
Within half an hour of the announcement the Bayern Munich explanation had attracted well over 3,000 comments, almost universally negative.
“Failed PR campaign, very, very weak,” said one commenter, Tim Wiedmann.
“You stupid idiots! I’ve sacrificed my lunch break for a bad joke,” added Bunyamin Divarci. “Those responsible must feel the consequences.”
posted on 26/1/12
Gutted.
posted on 26/1/12
Bayern on the wum
posted on 26/1/12
Hold on
Harry
Special player
posted on 26/1/12
SOMEONE TYPE SOMETHING
posted on 26/1/12
Comment deleted by Site Moderator
posted on 26/1/12
TEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEERRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
posted on 26/1/12
does anyone think that we will ever find a productive use for bogeys ?
posted on 26/1/12
Playing Golf JPB?
posted on 26/1/12
Comment deleted by Site Moderator
posted on 26/1/12
TBOK
You going in the near future?
posted on 26/1/12
Comment deleted by Site Moderator
posted on 26/1/12
comment by J.P.B. (U1059)
posted 2 minutes ago
does anyone think that we will ever find a productive use for bogeys ?
Pick, lick, roll, flick
posted on 26/1/12
Let me know wont you
Give you a game of pool and we can double team on the Arcade Machines
posted on 26/1/12
Comment deleted by Site Moderator
posted on 26/1/12
Time Crisis ?
posted on 26/1/12
5h1t im bored.
i am actually sitting here waiting for the new website to come online.
posted on 26/1/12
TBOK
Will use your shoulders
You know it Thudd
Those darn barrels always get me!
posted on 26/1/12
JPB
Where abouts in the world are you today
posted on 26/1/12
JPB they said it would be up by now
posted on 26/1/12
JPB
I want to entertain you!
posted on 26/1/12
Im in the UK Thudd in my secret hideout.
Probably going to go to Morocco in a couple of days in order to stave off topping myself !
posted on 26/1/12
Comment deleted by Site Moderator
posted on 26/1/12
See you there TBOK
JPB dont be daft
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