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Money

Which is worth more money?

Qualifying for Europa (prem payment)

Or...

Finishing 12-10th and having the cup run in Europe that we had?

posted on 27/3/15

How much do you think it is per an extra higher position Mr Reasonable?

Because between tv, ticket and prize money I just can't see the extra making the difference. That is before we even take into account things like extra exposure for your sponsors and taking Everton to a wider audience...

posted on 27/3/15

comment by SAF_The_Legend-FreePalestine(7) (U5768)
posted 6 minutes ago
How much do you think it is per an extra higher position Mr Reasonable?

Because between tv, ticket and prize money I just can't see the extra making the difference. That is before we even take into account things like extra exposure for your sponsors and taking Everton to a wider audience...
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According to the sites I just looked at the difference in prize money between finish 6 & 12 in the league would be roughly 9.2 million and the total prize money for winning the Europa league is 9.9 million. As far as extra exposure for sponsors, I am pretty sure our sponsorship deal didn't involve European football. ( I could be wrong about the last pointo )

posted on 27/3/15

The extra exposure for Everton and sponsors is more of a long term benefit, playing regular European football would encourage them to pay more to sponsor you.

What about the TV and ticket money though?

Surely even a half empty goodison must generate a lot of money and you played like 6 home games?

I am sure its in the millions for United, takings for a game but I am really not sure what to estimate for Everton...

posted on 27/3/15

Well we have roughly half the capacity of old Trafford & nothing like the business sense. I agree regarding long term exposure but to benefit from that you need to regularly compete in Europe. Something we unfortunately haven't been doing.

posted on 27/3/15

The higher up you finish the more money you make from TV as well if I'm not wrong.

posted on 27/3/15

TBH Mamba I thought that was the extra money from finishing higher, it comes from the TV rights...

Or do you get prize money for finishing higher and then extra tv money for finishing higher?

Ill be honest I always assumed it was the former.

Mr playing in Europe say 1 in every 3 years would probably add a small bit extra to it, although less than that and it probably wouldn't make much difference.

posted on 27/3/15

I am fairly sure the TV money is split without regard for your league position in so much as everyone gets the same lump sum for the season. You do get an amount though per live game you play, we earned £13m last year from that with Arsenal/Man U/Man City and Chelsea earning £19m and Liverpool leading the way with £21m.
The merit payments do come from the TV deal obviously but you wouldn't say it was TV money as such.

posted on 27/3/15

Yes, Toffee that's my angle. The higher you finish the higher the demand for your live games the following season and even during a season.

posted on 27/3/15

The moral of the story is the more successful you are the more you earn via prize money.

posted on 27/3/15

P.s. With knock on effects for more tv coverage (again more money) & better bargaining for sponsorship (again more money)

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