Deals made with Getir, Cinch and Ineos, not sure if he was ever meant to be dealing with a stadium naming rights deal, hard to imagine Levy not wanting to do that one himself. Who knows. Hearing he’s going to Chelsea.
I think the stadium sponsor was the ultimate goal but it has been a tough time as a club to attract the right investor. Its way more complex than most people think. We will have inevitably had offers but it has to be the right fit, not least because our stadium has a global exposure across multiple sports, so there are lots of angles to consider for such a long term commitment.
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
comment by Christopher huffing glou (U20930)
posted 13 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Thought I read it somewhere 👍🏻
Resigned to join fellow Americans at Chelsea
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
comment by LukaBrasi Ange-r management (U22178)
posted 49 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Yeah but as a football team we have not been the biggest and best attraction for a Sponsor, and although we have been running the stadium at full capacity for a couple seasons now, it takes a bit of time to establish this.
The big thing I think is that Levy wants the best possible deal, not just any deal, and to achieve that we need to be in an optimum position across the whole club, which we aint!
Its a very small market we're looking at, and we just aint appealing enough yet.
comment by Ioavirgo (U10470)
posted 56 minutes ago
Resigned to join fellow Americans at Chelsea
----------------------------------------------------------------------
Interesting
comment by Devonshirespur (U6316)
posted 11 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 49 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Yeah but as a football team we have not been the biggest and best attraction for a Sponsor, and although we have been running the stadium at full capacity for a couple seasons now, it takes a bit of time to establish this.
The big thing I think is that Levy wants the best possible deal, not just any deal, and to achieve that we need to be in an optimum position across the whole club, which we aint!
Its a very small market we're looking at, and we just aint appealing enough yet.
----------------------------------------------------------------------
Ange & Spurs could be a match made in heaven 😃
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 5 minutes ago
comment by Christopher huffing glou (U20930)
posted 13 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Thought I read it somewhere 👍🏻
----------------------------------------------------------------------
Sounds plausible definitely
comment by LukaBrasi Ange-r management (U22178)
posted 44 minutes ago
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
----------------------------------------------------------------------
Arsenal get £50m a year for Stadium & Shirt.
Spurs get £40m a year from AIA for their shirt. Emirates are therefore paying about £10m a season for the Stadium.
Spurs could easily pick up a Stadium sponsor in that range, but want something 2 or 3 times as big.
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
But there is a ceiling for the naming rights deal. By all accounts Levy is holding out for £30m a year.
The record deal at the moment is the Staples Center in LA. $700m over 20 years. $35m a year.
I'm sure if he lowered the price he could easily attract a sponsor. But then he wants to do something new, linking ownership investment as well, then we are in new terrority.
"to achieve that we need to be in an optimum position across the whole club, which we aint!"
How do you mean?
comment by Devonshirespur (U6316)
posted 3 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 44 minutes ago
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
----------------------------------------------------------------------
Arsenal get £50m a year for Stadium & Shirt.
Spurs get £40m a year from AIA for their shirt. Emirates are therefore paying about £10m a season for the Stadium.
Spurs could easily pick up a Stadium sponsor in that range, but want something 2 or 3 times as big.
----------------------------------------------------------------------
I don't he wants 2 or 3 times as big. Just around £30m a year or slightly higher.
comment by Hezzman (U21558)
posted 3 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
----------------------------------------------------------------------
Agreed. We get around £10m a year from Cinch which is for the sleeve.
comment by LukaBrasi Ange-r management (U22178)
posted 4 minutes ago
"to achieve that we need to be in an optimum position across the whole club, which we aint!"
How do you mean?
----------------------------------------------------------------------
Go back 1 year and we were a mess on the pitch, grumpy fan base, protests, fairly poor media profile.
The stadium other uses were ramping up and the stadium is an amazing place so this was all very positive and I am sure partners would have few issues aligning with us on that basis.
But for top value, we need to be better on the football side and until the last 6 months its been a mess since 2019
comment by LukaBrasi Ange-r management (U22178)
posted 7 minutes ago
comment by Devonshirespur (U6316)
posted 3 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 44 minutes ago
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
----------------------------------------------------------------------
Arsenal get £50m a year for Stadium & Shirt.
Spurs get £40m a year from AIA for their shirt. Emirates are therefore paying about £10m a season for the Stadium.
Spurs could easily pick up a Stadium sponsor in that range, but want something 2 or 3 times as big.
----------------------------------------------------------------------
I don't he wants 2 or 3 times as big. Just around £30m a year or slightly higher.
----------------------------------------------------------------------
Thats what i mean. Emirate are effectively paying £10m to Arsenal for the stadium if the shirt part of their £50m deal is equivalent to ours. So we want £25-£30m (2-3 times) for the stadium on top of the shirts @ £40m.
comment by Hezzman (U21558)
posted 14 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
----------------------------------------------------------------------
Not sure we have sniffed at anything at that level
comment by Devonshirespur (U6316)
posted 29 seconds ago
comment by Hezzman (U21558)
posted 14 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
----------------------------------------------------------------------
Not sure we have sniffed at anything at that level
----------------------------------------------------------------------
Perhaps Todd got caught sniffing something at his desk and got his marching orders??? 🤣
comment by Devonshirespur (U6316)
posted 5 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 4 minutes ago
"to achieve that we need to be in an optimum position across the whole club, which we aint!"
How do you mean?
----------------------------------------------------------------------
Go back 1 year and we were a mess on the pitch, grumpy fan base, protests, fairly poor media profile.
The stadium other uses were ramping up and the stadium is an amazing place so this was all very positive and I am sure partners would have few issues aligning with us on that basis.
But for top value, we need to be better on the football side and until the last 6 months its been a mess since 2019
----------------------------------------------------------------------
Any prospective buyer will look at the landscape of the Prem League, as will Levy, and pay what we are worth.
I doubt Levy is waiting for us to become champions before securing a deal. It's all about eyeballs.
We are still playing in the most watched league in the world. As long as we are selling out now, without any trophies or success that's not going to change much.
Yes a trophy or two will help massively but Levy is realistic enough to admit trophies are a bonus. European football is never a given. Business first with Levy.
Sign in if you want to comment
Todd Kline gone
Page 1 of 2
posted on 5/2/24
Deals made with Getir, Cinch and Ineos, not sure if he was ever meant to be dealing with a stadium naming rights deal, hard to imagine Levy not wanting to do that one himself. Who knows. Hearing he’s going to Chelsea.
posted on 5/2/24
I think the stadium sponsor was the ultimate goal but it has been a tough time as a club to attract the right investor. Its way more complex than most people think. We will have inevitably had offers but it has to be the right fit, not least because our stadium has a global exposure across multiple sports, so there are lots of angles to consider for such a long term commitment.
posted on 5/2/24
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
posted on 5/2/24
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
posted on 5/2/24
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
posted on 5/2/24
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
posted on 5/2/24
comment by Christopher huffing glou (U20930)
posted 13 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Thought I read it somewhere 👍🏻
posted on 5/2/24
Resigned to join fellow Americans at Chelsea
posted on 5/2/24
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 49 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Yeah but as a football team we have not been the biggest and best attraction for a Sponsor, and although we have been running the stadium at full capacity for a couple seasons now, it takes a bit of time to establish this.
The big thing I think is that Levy wants the best possible deal, not just any deal, and to achieve that we need to be in an optimum position across the whole club, which we aint!
Its a very small market we're looking at, and we just aint appealing enough yet.
posted on 5/2/24
comment by Ioavirgo (U10470)
posted 56 minutes ago
Resigned to join fellow Americans at Chelsea
----------------------------------------------------------------------
Interesting
posted on 5/2/24
comment by Devonshirespur (U6316)
posted 11 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 49 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Yeah but as a football team we have not been the biggest and best attraction for a Sponsor, and although we have been running the stadium at full capacity for a couple seasons now, it takes a bit of time to establish this.
The big thing I think is that Levy wants the best possible deal, not just any deal, and to achieve that we need to be in an optimum position across the whole club, which we aint!
Its a very small market we're looking at, and we just aint appealing enough yet.
----------------------------------------------------------------------
Ange & Spurs could be a match made in heaven 😃
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 5 minutes ago
comment by Christopher huffing glou (U20930)
posted 13 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Thought I read it somewhere 👍🏻
----------------------------------------------------------------------
Sounds plausible definitely
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 44 minutes ago
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
----------------------------------------------------------------------
Arsenal get £50m a year for Stadium & Shirt.
Spurs get £40m a year from AIA for their shirt. Emirates are therefore paying about £10m a season for the Stadium.
Spurs could easily pick up a Stadium sponsor in that range, but want something 2 or 3 times as big.
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
posted on 5/2/24
But there is a ceiling for the naming rights deal. By all accounts Levy is holding out for £30m a year.
The record deal at the moment is the Staples Center in LA. $700m over 20 years. $35m a year.
I'm sure if he lowered the price he could easily attract a sponsor. But then he wants to do something new, linking ownership investment as well, then we are in new terrority.
posted on 5/2/24
"to achieve that we need to be in an optimum position across the whole club, which we aint!"
How do you mean?
posted on 5/2/24
comment by Devonshirespur (U6316)
posted 3 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 44 minutes ago
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
----------------------------------------------------------------------
Arsenal get £50m a year for Stadium & Shirt.
Spurs get £40m a year from AIA for their shirt. Emirates are therefore paying about £10m a season for the Stadium.
Spurs could easily pick up a Stadium sponsor in that range, but want something 2 or 3 times as big.
----------------------------------------------------------------------
I don't he wants 2 or 3 times as big. Just around £30m a year or slightly higher.
posted on 5/2/24
comment by Hezzman (U21558)
posted 3 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
----------------------------------------------------------------------
Agreed. We get around £10m a year from Cinch which is for the sleeve.
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 4 minutes ago
"to achieve that we need to be in an optimum position across the whole club, which we aint!"
How do you mean?
----------------------------------------------------------------------
Go back 1 year and we were a mess on the pitch, grumpy fan base, protests, fairly poor media profile.
The stadium other uses were ramping up and the stadium is an amazing place so this was all very positive and I am sure partners would have few issues aligning with us on that basis.
But for top value, we need to be better on the football side and until the last 6 months its been a mess since 2019
posted on 5/2/24
comment by LukaBrasi Ange-r management (U22178)
posted 7 minutes ago
comment by Devonshirespur (U6316)
posted 3 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 44 minutes ago
comment by Devonshirespur (U6316)
posted 8 minutes ago
comment by Christopher huffing glou (U20930)
posted 3 minutes ago
think the athletic said something about us not wanting to secure name rights because leaving them available is more attractive to buyers
----------------------------------------------------------------------
Its defo a theory. Any buyer/investor will want the ability to add value to their investment and this is a clear area for that, and probably more secured means than hoping to increased value through success on the pitch, which is often more fickle and unpredictable.
----------------------------------------------------------------------
I think you are assuming alot there. Not sure what the Emirates add to Woolwich for example. But they get their exposure by being assoicated to one of the biggest clubs in the best league in the world. The same as any other club partner.
----------------------------------------------------------------------
Arsenal get £50m a year for Stadium & Shirt.
Spurs get £40m a year from AIA for their shirt. Emirates are therefore paying about £10m a season for the Stadium.
Spurs could easily pick up a Stadium sponsor in that range, but want something 2 or 3 times as big.
----------------------------------------------------------------------
I don't he wants 2 or 3 times as big. Just around £30m a year or slightly higher.
----------------------------------------------------------------------
Thats what i mean. Emirate are effectively paying £10m to Arsenal for the stadium if the shirt part of their £50m deal is equivalent to ours. So we want £25-£30m (2-3 times) for the stadium on top of the shirts @ £40m.
posted on 5/2/24
comment by Hezzman (U21558)
posted 14 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
----------------------------------------------------------------------
Not sure we have sniffed at anything at that level
posted on 5/2/24
comment by Devonshirespur (U6316)
posted 29 seconds ago
comment by Hezzman (U21558)
posted 14 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 1 hour, 6 minutes ago
comment by Devonshirespur (U6316)
posted 50 seconds ago
comment by LukaBrasi Ange-r management (U22178)
posted 3 minutes ago
I have a theory the stadium naming rights deal has been put on hold until new investors are found.
Having a multi year stadium deal will only increase the value of the club and in turn any potential investment.
Maybe Levy wants the two to be intertwined?
----------------------------------------------------------------------
That could be right although I doubt it's on-hold, probably just not the right time. As a brand we are not quite at a level that will secure the really top names. Also, we're just starting to really maximise the stadium use but as that develops the stadium becomes more recognisable and will have an established record of hosting PL football, NFL, Beyonce, Boxing. The appeal and exposure needs to be as broad as possible and we're not there yet IMO, and its probably the football side that needs to improve to make us an exciting partner for a big sponsor.
----------------------------------------------------------------------
The stadium has been in use for two seasons. We have hosted more than enough events to attract a sponsors, should we find one who ticks all of Levy's boxes.
Don't forget we can only host a certain amount of non footballing events due to council restrictions.
The question is how much would a naming rights deal increase the value of the club?
----------------------------------------------------------------------
Just in layman's terms alone £25m extra a year would mean the gap between us and Liverpool in annual revenues would be something like only £20-£25m or so.
Not to be sniffed at surely?
----------------------------------------------------------------------
Not sure we have sniffed at anything at that level
----------------------------------------------------------------------
Perhaps Todd got caught sniffing something at his desk and got his marching orders??? 🤣
posted on 5/2/24
comment by Devonshirespur (U6316)
posted 5 minutes ago
comment by LukaBrasi Ange-r management (U22178)
posted 4 minutes ago
"to achieve that we need to be in an optimum position across the whole club, which we aint!"
How do you mean?
----------------------------------------------------------------------
Go back 1 year and we were a mess on the pitch, grumpy fan base, protests, fairly poor media profile.
The stadium other uses were ramping up and the stadium is an amazing place so this was all very positive and I am sure partners would have few issues aligning with us on that basis.
But for top value, we need to be better on the football side and until the last 6 months its been a mess since 2019
----------------------------------------------------------------------
Any prospective buyer will look at the landscape of the Prem League, as will Levy, and pay what we are worth.
I doubt Levy is waiting for us to become champions before securing a deal. It's all about eyeballs.
We are still playing in the most watched league in the world. As long as we are selling out now, without any trophies or success that's not going to change much.
Yes a trophy or two will help massively but Levy is realistic enough to admit trophies are a bonus. European football is never a given. Business first with Levy.
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